I grow technical companies by turning complex products into pipeline.
BACKGROUNDI'm a VP of Marketing who works at companies where the product is hard to explain and the buyer is skeptical. B2B SaaS, developer tools, data infrastructure, and life sciences.
I build the engine, not just the campaigns. That means the positioning, the funnel, the team structure, the reporting. Whatever it takes to make the whole motion work. I've built functions from scratch, rebuilt ones that weren't working, and driven executive alignment on what matters and why.
Most recently, I led marketing at Seqera: a 14-person team across field, product, community, performance, brand, operations, and sales development. Before that: Materialize, Ascend.io, and Eventador (acquired by Cloudera).
$0 → $1M ARR
In under 9 months
3X Pipeline Growth
In 3 quarters
150 → 1500
Summit registrations with $750K less spend
50% → 90%
SDR quota attainment
A FEW THINGS I'VE BUILTDrove 3x pipeline growth in nine months at Seqera (Series A - B): rebuilding the demand gen motion, restructuring the team, and building a measurement framework that delivered the highest pipeline, iARR growth, and logo acquisition quarters in company history. Moved SDR quota attainment from 50% to 90%+ along the way.
Scaled ARR from $0 to $1M+ in under nine months at Materialize (Series C), driving nearly 100% of pipeline through marketing sources while building the GTM motion from scratch.
Grew ARR significantly in the first year at Ascend.io (Series A - B) — through a 304% increase in top-of-funnel leads, a conversion rate optimization from 0.6% to 2.4%, and a first-ever conference that drew 500+ registrants on a $3K budget.
Built marketing at Eventador (Seed) from early-stage through a Cloudera acquisition — delivering leads that converted 50% of customers acquired before the exit, and growing net leads 285%+ YoY through content and community programs.
WHAT I'M GOOD ATGetting marketing to actually drive pipeline at companies where that's historically been hard. Technical products, long sales cycles, buyers who don't want to be marketed to. I build lean teams that punch above their weight.
The work I find most satisfying sits between marketing and the rest of the business. Translating data into decisions, helping executives see around corners, and building the connective tissue between strategy and what actually ships. Sales and product aren't adjacent functions to me. They're the same conversation.
And as the market changes, I change with it. I'm aggressive about AI: I've rebuilt my own workflows across content, reporting, and operations, and I expect my teams to do the same. We move faster with fewer people and fewer hours because of it.
I've done every job in marketing before managing every job in marketing. Demand gen, SDR, field, ops, content, events, product marketing. That breadth is why I can partner with specialized teams without losing the thread of what moves the business.
I've done this from Seed stage through Growth stage.
AI, IN PRACTICEMost marketing leaders will tell you they're leaning into AI. Here's what it actually looks like when I do it.
I build the systems myself. Context layers that make AI output sound like the company instead of a chatbot. Automated sales briefs, call intelligence, lead scoring, competitive intel that updates itself. Workflows across content, reporting, and operations that let a lean team move like a bigger one. Right now I'm doing this work for companies directly: designing the GTM AI architecture from the data layer up, then building and shipping the automations myself.
The part I care about most is judgment. AI makes teams faster. It doesn't know when to slow down, what not to say, or when the market has shifted in a way the data hasn't caught yet. Anyone telling you to replace your marketing team with agents doesn't understand what marketing is for. The job is building teams that use this aggressively to get ahead and still know the difference.
WHAT I LOOK FORSeries B - C
Technical Products
Vertical & Horizontal Platforms
Infra / Developer Tools
My sweet spot is companies where the product is technical, the buyer is skeptical, and marketing is expected to own pipeline.
If you want a partner who operates with rigor, builds with data, and can hold the strategic thread across sales, product, and leadership, that's the conversation I'm interested in.
LET'S TALK