I grow technical companies by turning complex products into pipeline.
BACKGROUNDI'm a VP of Marketing who works at companies where the product is hard to explain and the buyer is skeptical. B2B SaaS, developer tools, data infrastructure, and life sciences.
I build the engine, not just the campaigns. That means the positioning, the funnel, the team structure, the reporting — whatever it takes to make the whole motion work. I've built functions from scratch, rebuilt ones that weren't working, and driven executive alignment on what matters and why.
Currently, I lead marketing at Seqera — a 14-person team across field, product, community, performance, brand, operations, and sales development. Before that: Materialize, Ascend.io, and Eventador (acquired by Cloudera).
A FEW THINGS I'VE BUILTDrove 3x pipeline growth in nine months at Seqera (Series A - B) — rebuilding the demand gen motion, restructuring the team, and building a measurement framework that delivered the highest pipeline, iARR growth, and logo acquisition quarters in company history.
Scaled ARR from $0 to $1M+ in under nine months at Materialize (Series C), driving nearly 100% of pipeline through marketing sources while building the GTM motion from scratch.
Grew ARR significantly in the first year at Ascend.io (Series A - B) — through a 304% increase in top-of-funnel leads, a conversion rate optimization from 0.6% to 2.4%, and a first-ever conference that drew 500+ registrants on a $3K budget.
Built marketing at Eventador (Seed) from early-stage through a Cloudera acquisition — delivering leads that converted 50% of customers acquired before the exit, and growing net leads 285%+ YoY through content and community programs.
WHAT I'M GOOD ATGetting marketing to actually drive pipeline at companies where that's historically been hard. Technical products, long sales cycles, buyers who don't want to be marketed to. I build lean teams that punch above their weight.
But the work I find most satisfying is at the intersection of marketing and the broader business — sales, product, and more - to translate data into decisions, helping executives see around corners, and building the connective tissue between strategy and what actually ships.
And as the market changes, I evolve with it. A big part of how I operate is being aggressive about AI — I’ve rebuilt workflows across content, reporting, and overall operations to move faster and more intelligently with less time and fewer resources. It’s not a talking point; it’s how the team operates.
I've done this at Seed stage through Growth stage.
WHAT I LOOK FORSeries A - C
Technical Products
Vertical & Horizontal Platforms
Infra / Developer Tools
My sweet spot is Series A–C companies where the product is technical, the buyer is skeptical, and marketing is expected to own pipeline.
If you want a partner who operates with rigor, builds with data, and can hold the strategic thread across sales, product, and leadership — that’s the conversation I’m interested in.
LET'S TALK